OK you Indian ad houses, if you wish to milk the "colonial hangover" by casting white folks in your ads then remember that one day even your own children will be ashamed to be in any way linked with you. India is growing and this resurgence will see its way through to its logical end of India regaining her past glory, power and influence. Then "whites" will want Indians to appear in their ads. When you go back in time and look upon your "old" ads casting whites won't you feel ashamed? STOP CASTING FOREIGNERS in Indian ads! And stop the crap of "fairness" creams as well. I am brown/dark/green/yellow and I am goddammit proud of it. Wait, are you using some of these fairness creams yourself?
Another cheap thing noticed is how multinational companies use ads intended for other target audiences to Indian audiences. I remember this Philips ad where all the actors in the ad were white and the whole ad appeared to have been primarily filmed for the Western Europe audience. But no, they had to grin in their thrifty ways of using those ads in India for a "rousing" reception. Indians after all, they argue" are so obsessed with white skin folks and also white skin in itself that these ads will be longingly viewed by them "admiring" it at the same time. I bet they are 100% right. Indians have this big colonial hangover and are obsesses with the west so much so that they are 100% A Grade unadulterated Agmark certified wannabes without doubt. I see it all around me, people wanting to be seen as "oh so western".
WE INDIANS WANT INDIAN ADS WITH INDIANS IN THEM AND ADS ORIGINALLY SHOT FOR INDIAN AUDIENCES.
Some of the Indian ads I know of which have foreigners in them are,
1. BLUE STAR AC (white bald guy)
2. PHILIPS (fat white couple fighting over bed)
3. PONDS FAIRNESS CREAM (featured Yana Gupta)
4. AMERICAN TOURISTER (Gora man having a "tough" time in India)
5. iPhone 4 Ad in Airtel
6. Octane Deodorant
6. Octane Deodorant
I will keep updating this list. Let me know if you know any.