Site Meter

Tuesday, May 10, 2011

Stop casting foreigners in Indian ads

OK you Indian ad houses, if you wish to milk the "colonial hangover" by casting white folks in your ads then remember that one day even your own children will be ashamed to be in any way linked with you. India is growing and this resurgence will see its way through to its logical end of India regaining her past glory, power and influence. Then "whites" will want Indians to appear in their ads. When you go back in time and look upon your "old" ads casting whites won't you feel ashamed? STOP CASTING FOREIGNERS in Indian ads! And stop the crap of "fairness" creams as well. I am brown/dark/green/yellow and I am goddammit proud of it. Wait, are you using some of these fairness creams yourself?

Another cheap thing noticed is how multinational companies use ads intended for other target audiences to Indian audiences. I remember this Philips ad where all the actors in the ad were white and the whole ad appeared to have been primarily filmed for the Western Europe audience. But no, they had to grin in their thrifty ways of using those ads in India for a "rousing" reception. Indians after all, they argue" are so obsessed with white skin folks and also white skin in itself that these ads will be longingly viewed by them "admiring" it at the same time. I bet they are 100% right. Indians have this big colonial hangover and are obsesses with the west so much so that they are 100% A Grade unadulterated Agmark certified wannabes without doubt. I see it all around me, people wanting to be seen as "oh so western".


Some of the Indian ads I know of which have foreigners in them are,

1. BLUE STAR AC (white bald guy)
2. PHILIPS (fat white couple fighting over bed)
3. PONDS FAIRNESS CREAM (featured Yana Gupta)
4. AMERICAN TOURISTER (Gora man having a "tough" time in India)
5. iPhone 4 Ad in Airtel
6. Octane Deodorant
I will keep updating this list. Let me know if you know any.

1 comment:

    Work from home theory is fast gaining popularity because of the freedom and flexibility that comes with it. Since one is not bound by fixed working hours, they can schedule their work at the time when they feel most productive and convenient to them. Women & Men benefit a lot from this concept of work since they can balance their home and work perfectly. People mostly find that in this situation, their productivity is higher and stress levels lower. Those who like isolation and a tranquil work environment also tend to prefer this way of working. Today, with the kind of communication networks available, millions of people worldwide are considering this option.

    Women & Men who want to be independent but cannot afford to leave their responsibilities at home aside will benefit a lot from this concept of work. It makes it easier to maintain a healthy balance between home and work. The family doesn't get neglected and you can get your work done too. You can thus effectively juggle home responsibilities with your career. Working from home is definitely a viable option but it also needs a lot of hard work and discipline. You have to make a time schedule for yourself and stick to it. There will be a time frame of course for any job you take up and you have to fulfill that project within that time frame.

    There are many things that can be done working from home. A few of them is listed below that will give you a general idea about the benefits of this concept.

    This is the most common and highly preferred job that Women & Men like doing. Since in today's competitive world both the parents have to work they need a secure place to leave behind their children who will take care of them and parents can also relax without being worried all the time. In this job you don't require any degree or qualifications. You only have to know how to take care of children. Parents are happy to pay handsome salary and you can also earn a lot without putting too much of an effort.

    For those who have a garden or an open space at your disposal and are also interested in gardening can go for this method of earning money. If given proper time and efforts nursery business can flourish very well and you will earn handsomely. But just as all jobs establishing it will be a bit difficult but the end results are outstanding.

    Freelance can be in different wings. Either you can be a freelance reporter or a freelance photographer. You can also do designing or be in the advertising field doing project on your own. Being independent and working independently will depend on your field of work and the availability of its worth in the market. If you like doing jewellery designing you can do that at home totally independently. You can also work on freelancing as a marketing executive working from home. Wanna know more, email us on and we will send you information on how you can actually work as a marketing freelancer.

    Internet related work
    This is a very vast field and here sky is the limit. All you need is a computer and Internet facility. Whatever field you are into work at home is perfect match in the software field. You can match your time according to your convenience and complete whatever projects you get. To learn more about how to work from home, contact us today on workfromhome.otr214429@gmail.comand our team will get you started on some excellent work from home projects.

    Diet food
    Since now a days Women & Men are more conscious of the food that they eat hence they prefer to have homemade low cal food and if you can start supplying low cal food to various offices then it will be a very good source of income and not too much of efforts. You can hire a few ladies who will help you out and this can be a good business.

    Thus think over this concept and go ahead.